HYRD: HOW YOU REALLY DOING?Text acronyms like lol, lmao, wyd, all make it easy to communicate but primarily exist for trivial subject matter. WhatsApp created acronyms that make mental health less intimidating to talk about so Gen Zers can feel comfortable opening up.
CW: Sam Altman
The campaign will launch shortly before May, Mental Health Awareness Month. We partnered with brands that will change their well-known acronyms to spark some curiosity.
When the conversation picks up, we’ll reveal the acronym definitions and ask people to submit phrases they wish were easier to openly say.
Finally, we’ll introduce memes as a way to ease into difficult conversations. This will make the acronyms more accessible and memorable so eventually people won’t even need a meme to open up about their mental health.
